I've tried a lot of purple products to keep my blonde hair on the silver side and nothing compares to this product. Love it!

Best one I have found, I love the smell, the color correction is great! My only complaint is the pump bottle. I have a lot of hair so I have to use a lot of product, it takes forever to get it out. I would love a tub or and squeeze bottle!

Fantastic product!

I love this conditioner it makes my hair feel soft and I can tell it takes the yellow brassy look out of my hair

Very hydrating

I absolutely LOVE this toning conditioner, my hair is so soft and beautifully toned. I've been looking for a toning conditioner for so long and this is the perfect product! I highly suggest this conditioner to anyone!

Brilliant! It's silky and immediately feels like a quality product. It genuinely calms the brass and it's a bit of a novelty to have a product actually work. The packaging is lovely. The big let down was shipping. In 2023 I had to ship to my US friend then have her USPS to Australia. It cost hundreds of dollars more as the order came in two parts. I wouldn't buy again until BM moves into the shipping of the times.

This is the most intense toning conditioner I've ever used it amazing! I have pink hair and I use this for upkeep/ to get different tones while my color is fading out. Definitely does its job this is no joke.

Great

Wonderful formula. Extremely light weight which is great for fine hair folks. The color of the conditioner is indigo and really brings the silver out in my hair. I will also invest in the mask since the conditioner works so well.